The #1 thing we've heard for seven years straight:

"I wish I had this training
when I was coming up."

We couldn't agree more.

A panel discussion with three men on stage, two seated and one standing, with a large screen behind them displaying the words 'The Performer' and 'Minds'. The seated man on the left is in a t-shirt and jeans, the middle man is in a shirt, and the standing man appears to be in a casual shirt and pants, with a podium in front of him.

Performance Drives Our Obsession.

Artists and changemakers curated it. Science backs it. This is where art meets sport at the highest level.

Born in Hollywood for actors. Battle-tested by elite athletes. Refined in universities.

Bottom line: This work works.

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The Proof is Everywhere

Hollywood’s Aquila School empowers actors in their craft. They brought us in to cultivate empowered mindsets.

Vancouver Film School took notice. We brought mindset training to actors and directors, then to motion capture artists.

Toronto called. We merged Meisner technique with mindset work at George Brown College.

Savannah and Atlanta embraced us. For years, we trained up performers and non-performers at SCAD.

Paris wanted in. We needed a translator to bring this work to the Sorbonne.

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And That’s Not All…

We’ve prepped PAC-12 on-air talent, transformed elite athletes into feature film stars, and coached quarterbacks at Nike’s Elite 11 competition.

You’ll find us running off-sites for L’Oréal, facilitating agency retreats in LA, and helping production companies vision their slate and staff up in revolutionary ways.

The proof is everywhere: mindset matters on the field, the stage, and in the boardroom

Changing the Game on Performance

“Working with Joe has exceeded all my expectations. He has helped me level up and step into the next stage of my career. I find myself constantly surprised and in awe of how much I am evolving both personally and in my craft.”

Lauren Buglioli
Beyond the Gates, Bad Monkey

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About Joe Towne

Joe Towne is a Los Angeles based performer, award-winning writer, director, and teacher. For 20 years, he’s coached business professionals, athletes, and actors - some of whom are selling that product you just bought or starring in that movie you Netflixed last night. As an actor, Joe has worked with Jennifer Love Hewitt, Hilary Swank, Rebel Wilson, and he most recently starred as the lead in The Art of Christmas. He’s worked as an audition and acting coach and teacher at one of the top private acting studios in Hollywood, where he co-created their audition technique program.

As the CEO and Co-Founder of The Performer’s Mindset, Joe works with corporate professionals to bring Mindset practices into the workplace, and with creatives of all types, preparing them to show up at their best in life’s big moments. As the creator and host of The Better Podcast, Joe explores the nuances of creative practice and leads conversations that help us individually - and collectively - develop healthier relationships with our mind, our craft, and the world.

Trusted by:

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Featured on

Audrey Helps Actors: Passion as Fuel with host Audrey Moore

Audrey Helps Actors: Passion as Fuel with host Audrey Moore

That One Audition: Joe Towne and Hillary Tuck with host Alyshia Ochse

That One Audition: Joe Towne and Hillary Tuck with host Alyshia Ochse

Castability the Podcast: Getting in the Right Mindset with hosts Amanda Lenker Doyle & Taylor Shurte

Castability the Podcast: Getting in the Right Mindset with hosts Amanda Lenker Doyle & Taylor Shurte

Tipsy Casting: An Insightful Conversation with hosts Jessica Sherman & Jenn Presser

Tipsy Casting: An Insightful Conversation with hosts Jessica Sherman & Jenn Presser

Tipsy Casting: Guidance for 2025 with hosts Jessica Sherman & Jenn Presser

Tipsy Casting: Guidance for 2025 with hosts Jessica Sherman & Jenn Presser

Tennis Channel: Inside In with host Mitch Michals

Tennis Channel: Inside In with host Mitch Michals

Way of the Champions Podcast: Developing a Winning Mindset - Hosted by John O’Sullivan

Way of the Champions Podcast: Developing a Winning Mindset - Hosted by John O’Sullivan

Passion to Power: Mindset for Creatives Hollywood iNSIDER with host Michele Zeitlin

Passion to Power: Mindset for Creatives Hollywood iNSIDER with host Michele Zeitlin

THE WORKING ACTOR | Joe Towne & The Performers Mindset with host Natasha Gargiulo

THE WORKING ACTOR | Joe Towne & The Performers Mindset with host Natasha Gargiulo

Matt Lillard & Joe Towne Interview (The Actor’s Mindset) with host Christopher Bennett of Vancouver Film School

Matt Lillard & Joe Towne Interview (The Actor’s Mindset) with host Christopher Bennett of Vancouver Film School

Dad Edge: Becoming a Better You with Joe Towne - Hosted by Larry Hagner

Dad Edge: Becoming a Better You with Joe Towne - Hosted by Larry Hagner

Y-option with Yogi Roth (formerly Life Without Limits)

Y-option with Yogi Roth (formerly Life Without Limits)

“That was incredible. A game changer. Really flipped a switch in my head. I’m so grateful and excited.”

Josh Close
Fargo, Killers of the Flower Moon

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“Thank you so much for the guidance, it helped immensely!!”


Ronda Rousey
Mile 22, Olympic Medal Winner

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“I’m such an advocate for working on your mental / emotional well being. I think the work Joe is doing is the missing piece for actors to get out of their own way.”


Aliyah O’Brien
Legends of Tomorrow, Bates Motel, Rookie Blue

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“Not that I need to tell you- but Joe Towne is fantastic.

These are life lessons which take years to learn in a career of acting which Joe creatively illuminated to us in the span in an hour and a half.”

Andrea Frankle
Professor of Performing Arts, SCAD

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Whether one-to-one or in a group setting, we can help you transform your mindset. Level up your career and your life so you can finally become who you were meant to be. Schedule a call and let’s figure out your best path forward together.

Optimize Your Potential

Ready to shift your mindset?

Watch the free Mindset 101 Video Series and learn the tools and techniques you need to shift your perspective, add purpose to your focus, and ultimately be more you.